Types of printing paper in 2022 must see before choosing printing paper


paper thickness


The thickness of each paper is different, depending on the weight of the paper and the density of the paper, so different types of paper have different thicknesses and different paper weights. Also, even with the same paper quality and weight, the paper produced will vary slightly due to changes in the paper environment.

We have made simple statistics on the most commonly used papers on the market. The following reference comparison chart can improve our understanding of paper thickness:

paperSheet thickness100 sheets thickness
128g glossy powder paper0.1~0.12mm1~1.2cm
157g glossy powder paper0.14~0.16mm1.4~1.6cm
250g glossy powder paper0.23~0.24mm2.3~2.4cm
128g matte paper0.12 ~ 0.13 mm1.2 ~ 1.3cm
157g matte paper0.16 ~ 0.17mm1.6 ~ 1.7cm
250g matte paper0.24 ~ 0.26mm2.4 ~ 2.6cm
80g book paper0.1 ~ 0.11 mm1 ~ 1.1 cm
100g book paper0.11 ~ 0.12mm1.1 ~ 1.2 cm

Introduction of printing paper types

In the design industry, printing paper can be seen everywhere. Different types of paper have special properties. Which products are suitable for each type of paper? What are the common types of printing paper? What are they each used for? Glossy powder paper, matte powder paper, book paper... How to make the most cost-effective choice when designing?



hkdesignpro.comIt summarizes the introduction of high-quality paper types, paper thickness analysis and paper application statistics for you, and has written a high-quality comprehensive guide for customers who want to choose paper printing! So in this article, you can learn about paper quality, paper weight, paper thickness, and the current major advertising paper.

1. Light powder paper ( Gloss Art Paper)

印刷紙質 - 光粉紙(Gloss Art Paper)

Glossy paper is a kind of powder paper, also known as high-gloss mirror coated paper or coated paper. It is one of the most used printing papers in the printing industry. It has a smooth surface and flatness, high ink absorption, easy to reflect light on the surface, good gloss after printing, bright and saturated colors, good gradation and contrast performance, so it is very popular in the advertising industry.

Because the surface of glossy paper is a layer of white colloid, its water resistance is stronger than other paper products. Because of its versatility, glossy paper is the most affordable of many. Generally, the commonly used glossy powder paper is 128g, 157g, 210g, 250g, 300g, 350g.

2. Matte paper (Matte Art Paper)

印刷紙質 - 啞粉紙(Matte Art Paper)

Matte paper is similar to glossy paper, a member of the powder paper family. Matte paper printing is similar to glossy paper. Although it is not as colorful as glossy paper, it will not be too reflective in the sun, so it is called matte powder paper or matte coated paper. Therefore, many people will choose to make high-grade paper. , clear, informative print.

Another commonly used matte powder paper is 128g, 157g, 200g, 250g, 300g.

3. Paper (Woodfree Paper)

印刷紙質 - 書紙(Woodfree Paper)

Book paper is writing paper without paint, soft paper, suitable for long-term reading books.

The surface of book paper has more fibers and is rougher than glossy paper, so it is thicker and lighter, and has good ink absorption performance. Therefore, the writing paper and inner pages of general notebooks are basically book paper, which is more suitable for writing.

Commonly used book paper gsm has 80g book paper, 100g book paper, 120g book paper, 160g, 250g.

 Reflectivitysmoothnesspaper thicknesspaper weightprinting colorwriteSchools and Institutions Discount
glossy paperHigh reflectivitysmoothThinHeavybrightNot suitableLow
Matte papernon-reflectivemiddlemediummiddleexquisitewritablehigh
book papernon-reflectiveroughthicklightdarkwritablemiddle

Application and Gram Selection of Three Printing Papers
1. Frequency of application

The most commonly used paper must be glossy paper, mainly because glossy paper is colored. The properties of the three printing papers are analyzed in the table below. Then use your advertising budget and design your content to decide which paper to use.

At present, the applications of glossy powder paper, matt powder paper and book paper on the market are as follows:

 cardenvelopestationerypaper folderLeafletsfolded flyerbrochurecouponraffle ticketlarge promotional poster
glossy paper***********************
Matte paper****************
book paper***********

Note: "*" represents the extent of application.

圖片 1

2. Application of paper grams and reasons

So each type of paper is suitable for which products? What is the reason? Let this comparison table tell you in detail!

Paper recommendationRecommended reasonWeight selectionWeight reasonother factors
cardFrosted Powder CardboardFor clear images and not afraid of reflections, matte paper cards are the best choice. 260~300gMatte paper prints in lighter colors and has higher durability than book paper. It's not that hard to do further processing with silly plastic cards like bronzing, UV, door fillets, etc.
envelopebook paperBecause the surface of book paper can be written and stamped, and the paper is lighter, it is more suitable for envelopes than other types of paper. 100 gDue to shipping restrictions, envelopes and letterhead cannot be too heavy
writing paperbook paperThe paper surface can be written on, and the color of the paper has a soft effect, which is suitable for long-term reading of book paper and writing paper. 80g and 100gThe most basic use is writing
paper clipglossy or frosted paperAccording to different needs, choose the paper you need to write on and the waterproof and bright paper.250 gramsBoth are 250g harder grams
Leafletglossy or matte paperChoose based on usage.128g or 157gThe 128g glossy paper is generally shipped on the street, and since passersby don't spend too much time reading the flyers, each reading takes no more than 10 seconds. Therefore, the flyers that reach the street usually have low requirements on the quality of the paper, the most important thing is to be flat. The glossy flour paper/157g frosted flour paper is more suitable for in-store use, and customers who enter the store are more willing to shop. Using high-quality flyers can enhance the shopping experience. Of course, choosing the right paper is just a help, design is at the heart of your flyer.
folded leafletglossy paper157 gramsIf the paper is thick, follow the line on the flyer before folding. Note that the edges may break when the paper is folded, as folding stretches the paper fibers and makes them brittle and prone to breaking.
brochureglossy/matte paper157g glossy paper is used for the booklet cover, 128g glossy paper is used for the inner pages of commonly used booklets or 100g book paper.128g, 157gIf the company takes the path from the top shelf, it can be printed on a 128g/157g weight matte paper. When printing brochures, you also need to consider what sewing method to use. The most basic is to sew notebooks.
Lottery/Coupon/Cash CouponWriting paper such as book or matte paperEasy to write, easy to tear. The color printed on book paper will be more uniform, but compared to glossy flour paper, it will enhance the company's image. Glossy paper coupons/cash coupons give users a cheap feeling and are not good for company image. 100 gBefore printing your lottery tickets, please determine if you are required to provide personal information on the lottery ticket for the person running the lottery ticket. Use if necessary, as glossy paper is not easy to write on. Most lottery tickets are torn off for the draw, so the tear line (equestrian seam) on the ticket must be pressed. Press it into the tear line and you can tear it off easily. The size of the lottery ticket is not very limited, if there is no concept of size, you can use 210*95mm or download the coupon template from the template center.
Posterglossy paperThe glossy pink paper has bright color and high reflectivity, which is easy to attract the attention of passers-by.128g, 157gMost of the posters on the walls and iron gates are made of glossy pink paper. The number of printing orders on paper is hundreds, and the number of printing is small, such as inkjet printing, which can use dozens or several pages.

Other paper types

1. Kraft paper (Kraft Paper)

印刷紙質 - 牛皮紙(Kraft Paper)

Kraft paper is tough and inexpensive, with good folding resistance and water resistance. The paper has a tough texture, high strength, and has a protective effect. The appearance is similar to cowhide. According to the color, there are generally white cowhide, yellow cowhide, and gray cowhide. It is mostly used to make shopping bags, envelopes, cement bags, etc. It is also used for food packaging paper. Generally, the commonly used specifications of kraft paper are 80g-150g.

2. Sulfuric acid paper (Parchment Paper)

印刷紙質 - 硫酸紙(Parchment Paper)

Also called tracing paper, butter paper. Translucent, frosted, good toughness, not easy to deform, can be waxed, coated, embossed, wrinkled, etc. Generally, some text or patterns are simply printed, through which you can vaguely see the pictures and texts below. It is used in high-grade books, picture album backing paper, book cover, title page and inner packaging, etc. Generally, the commonly used specifications of sulfuric acid paper are 105g and 210g.

3. Whiteboard (White Board)

印刷紙質 - 白板紙(White Board)

Whiteboard paper is hard and thick, with good standing strength, surface strength, folding resistance and printing adaptability, and is suitable for packaging boxes, linings, etc. Whiteboard paper (printing type) is a kind of cardboard with white and smooth front and grey background on the back. Commonly used specifications are 230g, 250g, 270g, 300g, 350g, 400g, 450g, 500g, 550g.

The above is the most complete guide to the quality, thickness and application of printing paper! I believe you must have understood our introduction, and now you must learn how to choose your paper, gram and type!

If you feel that there is still something that bothers you in the choice of paper, or you still need a full set of design and production solutions for products, please contact our company for detailed consultationhkdesignpro.com, we have the most meticulous and humanized service team, as well as the most professional and efficient design team, choose us to give you the most satisfactory customized experience!


Q1: How to choose the type and application of printing paper?

We introduced the differences and characteristics of the three paper categories of glossy paper, matte paper and book paper. According to different application scenarios and production volumes, we have prepared detailed statistical data and tables for customers' reference. Please refer to above for specific table.

Q2: What is the difference between the grams of printing paper?

The thickness of each paper is different, depending on the weight of the paper and the density of the paper, so different types of paper have different thicknesses and different paper weights. Also, even with the same paper quality and weight, the paper produced will vary slightly due to changes in the paper environment. We have calculated their application table according to different grams, see above for details.

Q3: How to choose printing paper?

According to the different needs of customers, we have prepared different reference forms for paper and gram selection, see above for details. If you feel that there is still something that bothers you in the choice of paper, or you still need a full set of design and production solutions for products, please contact our company for detailed consultationhkdesignpro.com

Scroll to Top

Quotation Form

Please fill out the form to get a quote.

Please wait patiently after submitting, please do not close the browser during the waiting period

Play Video
A problem was detected in the following Form. Submitting it could result in errors. Please contact the site administrator.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Quotation Form Details

  • contact method

  • plan the details

  • Printing Details

Scan the code
Hi. 👋
Please leave your design request, we will reply immediately.

Looking for a quote? Fill out the form directly and receive a quote faster.
Go to our Quote Page