Types of printing paper in 2023: Must read before choosing printing paper

The thickness of each type of paper is different, depending on the weight of the paper and the density of the paper, so different types of paper have different thicknesses and different paper weights.

paper thickness

paper thickness

The thickness of each paper is different, depending on the weight of the paper and the density of the paper, so different types of paper have different thicknesses and different paper weights. Also, even with the same paper quality and weight, the paper produced will vary slightly due to changes in the paper environment.

We have made simple statistics on the most commonly used papers on the market. The following reference comparison chart can improve our understanding of paper thickness:

paperSheet thickness100 sheets thickness
128g glossy powder paper0.1~0.12mm1~1.2cm
157g glossy powder paper0.14~0.16mm1.4~1.6cm
250g glossy powder paper0.23~0.24mm2.3~2.4cm
128g matte paper0.12 ~ 0.13 mm1.2 ~ 1.3cm
157g matte paper0.16 ~ 0.17mm1.6 ~ 1.7cm
250g matte paper0.24 ~ 0.26mm2.4 ~ 2.6cm
80g book paper0.1 ~ 0.11 mm1 ~ 1.1 cm
100g book paper0.11 ~ 0.12mm1.1 ~ 1.2 cm

Introduction of printing paper types

In the design industry, printing paper can be seen everywhere. Different types of paper have special properties. Which products are suitable for each type of paper? What are the common types of printing paper? What are they each used for? Glossy powder paper, matte powder paper, book paper... How to make the most cost-effective choice when designing?

hkdesignpro.comIt summarizes the introduction of high-quality paper types, paper thickness analysis and paper application statistics for you, and writes a high-quality comprehensive guide for customers who want to choose paper printing! So in this article, you can learn about paper quality, paper weight, paper thickness, and the main advertising papers available today.

1. Gloss Art Paper

印刷紙質 - 光粉紙(Gloss Art Paper)

glossy paper(Gloss Art Paper) printing is a type of pink paper, also known as high-gloss mirror coated paper or coated paper. It is one of the most commonly used printing papers in the printing industry. It has a smooth surface and flatness, high ink absorption, easy reflective surface, good gloss after printing, bright and saturated colors, good tonal levels and good contrast, so it is very popular in the advertising industry.

Because the surface of glossy paper is a layer of white colloid, its water resistance is stronger than other paper products. Because of its versatility, glossy paper is the most affordable of many. Generally, the commonly used glossy powder paper is 128g, 157g, 210g, 250g, 300g, 350g.

2. Matte Art Paper

印刷紙質 - 啞粉紙(Matte Art Paper)

matte paper (Matte Art Paper) is similar to glossy paper and is a member of the pink paper family. Matt paper printing is similar to glossy paper. Although it is not as colorful as glossy paper, it is not too reflective in the sun, so it is called matte paper or matte coated paper. Therefore, many people choose it to make high-end , clear, information-rich print.

Another commonly used matte powder paper is 128g, 157g, 200g, 250g, 300g.

3. Woodfree Paper

印刷紙質 - 書紙(Woodfree Paper)

book paper (Woodfree Paper) is an uncoated writing paper with a soft texture that is suitable for long-term reading.

The surface of book paper has more fibers and is rougher than glossy paper, so it is thicker and lighter, and has good ink absorption performance. Therefore, the writing paper and inner pages of general notebooks are basically book paper, which is more suitable for writing.

Reflectivitysmoothnesspaper thicknesspaper weightprinting colorwritePrice
glossy paperHigh reflectivitysmoothThinHeavybrightNot suitableLow
Matte papernon-reflectivemiddlemediummiddleexquisitewritablehigh
book papernon-reflectiveroughthicklightdarkwritablemiddle

Application and Gram Selection of Three Printing Papers
1. Frequency of application

The most commonly used paper must be glossy paper, mainly because glossy paper is colored. The properties of the three printing papers are analyzed in the table below. Then use your advertising budget and design your content to decide which paper to use.

At present, the applications of glossy powder paper, matt powder paper and book paper on the market are as follows:

cardenvelopestationerypaper folderLeafletsfolded flyerbrochurecouponraffle ticketlarge promotional poster
glossy paper***********************
Matte paper****************
book paper***********

Note: "*" represents the extent of application.

圖片 1

2. Application of paper grams and reasons

So each type of paper is suitable for which products? What is the reason? Let this comparison table tell you in detail!

Paper recommendationRecommended reasonWeight selectionWeight reasonother factors
cardFrosted Powder CardboardFor clear images and not afraid of reflections, matte paper cards are the best choice. 260~300gMatte paper prints in lighter colors and has higher durability than book paper. It's not that hard to do further processing with silly plastic cards like bronzing, UV, door fillets, etc.
envelopebook paperBecause the surface of book paper can be written and stamped, and the paper is lighter, it is more suitable for envelopes than other types of paper. 100 gDue to shipping restrictions, envelopes and letterhead cannot be too heavy
writing paperbook paperThe paper surface can be written on, and the color of the paper has a soft effect, which is suitable for long-term reading of book paper and writing paper. 80g and 100gThe most basic use is writing
paper clipglossy or frosted paperAccording to different needs, choose the paper you need to write on and the waterproof and bright paper.250 gramsBoth are 250g harder grams
Leafletglossy or matte paperChoose based on usage.128g or 157gThe 128g glossy paper is generally shipped on the street, and since passersby don't spend too much time reading the flyers, each reading takes no more than 10 seconds. Therefore, the flyers that reach the street usually have low requirements on the quality of the paper, the most important thing is to be flat. The glossy flour paper/157g frosted flour paper is more suitable for in-store use, and customers who enter the store are more willing to shop. Using high-quality flyers can enhance the shopping experience. Of course, choosing the right paper is just a help, design is at the heart of your flyer.
folded leafletglossy paper157 gramsIf the paper is thick, follow the line on the flyer before folding. Note that the edges may break when the paper is folded, as folding stretches the paper fibers and makes them brittle and prone to breaking.
brochureglossy/matte paper157g glossy paper is used for the booklet cover, 128g glossy paper is used for the inner pages of commonly used booklets or 100g book paper.128g, 157gIf the company takes the path from the top shelf, it can be printed on a 128g/157g weight matte paper. When printing brochures, you also need to consider what sewing method to use. The most basic is to sew notebooks.
Lottery/Coupon/Cash CouponWriting paper such as book or matte paperEasy to write, easy to tear. The color printed on book paper will be more uniform, but compared to glossy flour paper, it will enhance the company's image. Glossy paper coupons/cash coupons give users a cheap feeling and are not good for company image. 100 gBefore printing your lottery tickets, please determine if you are required to provide personal information on the lottery ticket for the person running the lottery ticket. Use if necessary, as glossy paper is not easy to write on. Most lottery tickets are torn off for the draw, so the tear line (equestrian seam) on the ticket must be pressed. Press it into the tear line and you can tear it off easily. The size of the lottery ticket is not very limited, if there is no concept of size, you can use 210*95mm or download the coupon template from the template center.
Posterglossy paperThe glossy pink paper has bright color and high reflectivity, which is easy to attract the attention of passers-by.128g, 157gMost of the posters on the walls and iron gates are made of glossy pink paper. The number of printing orders on paper is hundreds, and the number of printing is small, such as inkjet printing, which can use dozens or several pages.

Other paper types

1. Kraft Paper

印刷紙質 - 牛皮紙(Kraft Paper)

kraft paper (Kraft Paper) is tough and cheap, with good folding resistance and water resistance. Paper has a tough texture, high strength, and a protective effect. Its appearance is similar to cowhide, and it can be single-gloss, double-gloss, striped, or grainless. According to the color, there are generally white cowhide, yellow cowhide and gray cowhide. It is mostly used to make shopping bags, envelopes, cement bags, etc., and is also used in food packaging paper. Generally, the commonly used specifications of kraft paper are 80g-150g.

2. Parchment Paper

印刷紙質 - 硫酸紙(Parchment Paper)

(Parchment Paper) is also called tracing paper and butter paper. It is translucent, has a frosted feel, has good toughness, and is not easily deformed. It can be waxed, coated, embossed, wrinkled, etc. Generally, some text or patterns are printed simply, and the graphics and text below can be vaguely seen through it. Used in high-end books, picture album lining paper, book cover pages and inner packaging, etc. Generally, the commonly used specifications of sulfuric acid paper are 105g and 210g.

3. White Board

印刷紙質 - 白板紙(White Board)

White paper (White Board) is hard and thick in texture, has good upright strength, surface strength, folding resistance and printing adaptability, and is suitable for making packaging boxes, linings, etc. White board paper (printing type) is a kind of cardboard that is white and smooth on the front and mostly gray on the back. This kind of cardboard is mainly used for single-sided color printing to make cartons for packaging, or for design and handmade products. . Commonly used specifications are 230g, 250g, 270g, 300g, 350g, 400g, 450g, 500g, 550g.

The above is the most complete guide to the quality, thickness and application of printing paper! I believe you must have understood our introduction, and now you must learn how to choose your paper, gram and type!

If you feel that there is still something that troubles you about the choice of paper, or you still need a complete design and production plan for the product, please contact our company for detailed consultation hkdesignpro.com, we have the most detailed and humane service The team also has the most professional and efficient design team. Choose us to give you the most satisfactory customization experience!


Q1: How to choose the type and application of printing paper?

We introduced the differences and characteristics of the three paper categories of glossy paper, matte paper and book paper. According to different application scenarios and production volumes, we have prepared detailed statistical data and tables for customers' reference. Please refer to above for specific table.

Q2: What is the difference between the grams of printing paper?

The thickness of each paper is different, depending on the weight of the paper and the density of the paper, so different types of paper have different thicknesses and different paper weights. Also, even with the same paper quality and weight, the paper produced will vary slightly due to changes in the paper environment. We have calculated their application table according to different grams, see above for details.

Q3: How to choose printing paper?

According to the different needs of customers, we have prepared different paper and gram selection reference forms, see above for details. If you feel that there is still something that troubles you about the choice of paper, or if you still need a complete design and production plan for the product, please contact our company for detailed consultation at hkdesignpro.com


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