The annual report is an important publicity tool published regularly by the company every year. It not only presents the company's operating results for a year, but also serves as a window to display the company's image and values. existannual reportIn terms of design, choosing the appropriate style can better attract readers' attention and convey the unique style of the company. The following will introduce six different styles ofAnnual report design case, to provide you with inspiration and reference.
Annual report design case | What content does the annual report need to contain?
1. Corporate Culture Back Cover
Corporate culture is the soul of the company, and the back cover of the annual report is an ideal place to showcase the company's core values, mission, and vision. Through well-designed images and concise text, readers can gain an in-depth understanding of the cultural background of the company.
2. Table of Contents
A clear table of contents helps readers quickly find content of interest and makes it easier for them to browse the entire annual report. Use eye-catching fonts and layout to make the contents page a guide for the entire annual report.
3. Company Profile
At the beginning of the annual report, briefly introduce the company's history, background and business scope. This part of the design can use the company's main colors to highlight the company's professional image.
4. Business conditions
Through data, charts and images, the company's operating results in the past year are presented, including sales figures, market share and profits, etc. Clear visualizations can better convey data information.
5. Member structure
Show the company's organizational structure and team members, allowing readers to understand the company's internal operations and talent composition. You can use photos and profiles of members to increase the sense of intimacy.
6. The company’s main events and new developments throughout the year
Take a look back at the major events and new developments of the past year, this could be product launches, partnerships, technological innovations, etc. Presented in a story-like way, attracting readers to understand deeply.
7. Chairman’s speech
The speech from the company chairman is one of the climaxes of the annual report. They can express their gratitude for past achievements, look forward to the future, and share unique insights into the development of the company.
2. Annual report design style case
1. Classic professional style – Annual report design of Jiugui Liquor Co., Ltd.
The classic professional style blooms an elegance and classic beauty in the annual report design. This style is particularly suitable for traditional industries and companies that emphasize professional image and stability. Jiugui Liquor Co., Ltd. makes full use of this style and successfully creates the style of a professional wine merchant through landscape paintings and careful typography.
In terms of interior page design, Jiuguijiu’s annual report elegantly uses classical fonts and gentle colors, making the entire report exude a sense of warmth and respect. In terms of content presentation, they pay attention to the neatness and consistency of the layout. Through unified typesetting, they ensure that readers can easily understand and browse when reading.
This annual report also pays great attention to the presentation of data. Moderate charts and data display allow readers to clearly see Jiugui Liquor's operating results in the past year, including sales figures, market share and profitability. This data is not only presented in a clear visual way, but also integrated into the overall design style, which is unobtrusive but just right.
2. Creative and artistic style – The annual report design of The Salvation Army Tai Wo Hau Youth Center
In annual report design, creative artistic style can inject vitality and vitality into a company while showing its innovative spirit. The Salvation Army Tai Wo Hau Youth Center makes full use of this style, successfully presenting the unique style of the center through hand-drawn illustrations and clear and lively colors.
In this annual report, The Salvation Army Tai Wo Hau Youth Center boldly uses bold colors, from soft transitions to bright contrasts, making each page look like a painting. This bold color choice draws the reader's eye and creates a relaxing and enjoyable reading experience.
3. Modern minimalist style – Annual report design of Hong Kong Baptist University
Modern minimalist style emphasizes simplicity, clarity and functionality in annual report design. This style of annual report has a simple layout, using a lot of white space, highlighting the text content and a small number of images. Hong Kong Baptist University cleverly uses this style, using white as the base color and blue as the auxiliary color to design an annual report that is clear at a glance.
In this annual report, Hong Kong Baptist University fully embodies the design principles of minimalism. They chose a pure white background, simple fonts, and geometric images to create a clean and neat visual effect. By using lots of white space, they make the content stand out and readers can focus more on the core information.
4. social responsibility style – Jiugui Liquor Co., Ltd.ESGreport design
If a company pays attention to social responsibility and sustainable development, then a socially responsible style annual report design will be very suitable. Jiugui Liquor Co., Ltd. has been successful in this regard. They used ESG (environment, society, governance) as the theme and used socially-related photos as the base map to show the company's actual actions and actions in ESG through stories and images. Results.
The design of this ESG report highlights Jiugui Liquor Co., Ltd.’s commitment to social responsibility. The socially related photos in the base map, such as community services, environmental protection activities and social participation, visually demonstrate the company's actual actions and resonate with readers. This narrative design approach makes the report more emotional and emotionally resonant, allowing people to feel the company's social impact more clearly.
5. Technology future style – Annual report design for the Chinese University of Hong Kong Business School
The future style of technology is inannual report designMedium is suitable for technology companies, emphasizing the sense of technology and the future. The Chinese University of Hong Kong Business School makes full use of this style, taking the digital era as the theme, using technologically rich blue-purple as the main color, paired with modern fonts and technological-style pictures, successfully presenting the innovative spirit and advancement of the school.
The choice of main color is especially important in technological futuristic style. The Business School of the Chinese University of Hong Kong has chosen blue-purple. This color not only presents a sense of technology, but also expresses the school’s outlook for the future and innovative attitude. This color choice is used throughout the annual report, creating a sense of unity and modernity to the overall design.
6. Hand drawn warm style – Annual report design of Butterfly Bay Integrated Social Service
The hand-drawn warm style annual report design emphasizes the humane and warm side, and can create a sense of intimacy and emotional resonance with hand-drawn illustrations and handwritten fonts. Butterfly Bay Integrated Social Service Office makes full use of this style, presenting a lively and lovely side with a hand-painted style design, successfully demonstrating the humanistic values and team culture of social services.
In this annual report, Butterfly Bay Integrated Social Service uses hand-drawn illustrations and handwritten fonts, breaking the traditional design style and presenting a sense of intimacy and warmth. Hand-drawn illustrations often have a unique personal style, and this uniqueness can make the annual report more interesting and emotional, and resonate with readers.
The color choices of the design also emphasize warmth and liveliness. Butterfly Bay Integrated Social Service chose bright colors, such as warm orange and lively green, to bring a light and lively atmosphere to the annual report. This color choice not only attracts the reader's attention, but also expresses the warmth and care of social services.
No matter which style you choose, here are a few things to keep in mind when designing your annual report:
consistency: The choice of style, colors and fonts should be consistent to ensure a unified visual image throughout the annual report.
readability: While design is important, the readability and understandability of your content is even more critical. Make sure text is clear and readable, and diagrams and images are easy to understand.
balance: Arrange text, images, and white space appropriately to keep the layout balanced and avoid being too crowded or too simplistic.
Storytelling: Through stories, cases and images, the company's achievements and development history are presented more vividly and interestingly, arousing readers' resonance.
exist Design annual report When doing this, you can refer to the above six style cases to choose the most suitable style and appropriate content presentation method based on your company's characteristics and positioning. No matter which style you choose, you should create a beautiful and in-depth annual report with the goal of communicating your company values, demonstrating results, and attracting readers' attention.
