The five main types of flyers
Marketing budgets are often very tight for small and micro businesses and there is also a lack of funds for expensive marketing strategies. For them, flyers are the best way to introduce people to their new product or service. And even well-known businesses often use flyers to announce discounts, offer coupons, and more. The following are five common flyer types and application scenarios in the market.type | application |
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dm slip (advertising slip) | A dm flyer (advertising flyer) is a type of flyer that contains very little text, usually printed on plain paper, and is used by companies to advertise upcoming events or sales. |
application: 1. Insert newspapers and magazines to distribute on the street 2. New movie release 3. Opening of new events 4. Discount coupons |
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02. Poster | Posters are also leaflets printed with graphic designs, often with images, infographics, and other information. Such posters are usually attached to the wall and are usually larger. |
application: 1. Promotional activities 2. Concert 3. Movies |
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folding | A fold, consisting of a series of pages. Folded pages can contain more information and are more complex to make. The aim is to get the message out to as many people as possible, these are great flyers for brand awareness. |
flyer pendant | A flyer pendant is a flyer that hangs on a doorknob or other hanging object. It grabs everyone's attention, making them the most cost-effective way to promote a product or service. |
Application: This flyer is printed with holes and can be hung on 1. Restaurant 2. Shopping area 3. Commercial complex 4. On the door handle of the house |
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digital flyer | No printing is required, but the design materials for these flyers are kept in digital files. You can email this file or use it on the website. |
2. What are the dimensions of the flyer?
並非所有傳單尺寸都是適合各種用途的完美解決方案。例如,如果您想讓人們瞭解您的新產品發佈,A5 傳單可能是您的最佳選擇。但是,如果您需要將傳單放入購物袋,A7 傳單是更好的選擇。 下麵是市面上常見的傳單尺寸列表概覽,需要注意的是,在設計傳單的過程中要根據實際需求設計尺寸,避免紙張浪費。另外,需要給傳單留出2~3mm的出血位(誤差預留位)flyer type | size |
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Leaflets | Usually the size is 210mm×285mm, 420mm×285mm, and 157g/㎡ and 200g/㎡ coated paper are commonly used for printing a small amount of leaflets. |
promotion pamphlet | The size of the album on the market: generally a4 size, that is, 210 × 285mm. Portable album size: The specific size is 210mm×140mm. |
Conventional album size: In addition to the a4 size, there are 285mm × 285mm, this size looks high-end atmosphere, 370mm × 250mm, it is suitable for a larger version of the high-end album size. | |
Trifold | Standard size: 210mm×285mm |
Finished size: tiled 210mm×285mm, folded 210mm×95mm | |
Types can be divided into: organ fold, ordinary fold, special fold, door fold, map fold, parallel fold, poster fold, scroll fold, etc. | |
Poster size | Standard poster size: 13cm×18cm, 19cm×25cm, 42cm×57cm, 50cm×70cm, 60cm×90cm, 70cm×100cm, 42cm×57cm, 50cm×70cm |
Common poster size: 42cm×57cm, 50cm×70cm | |
X display stand | X display racks are widely used in exhibition activities in large-scale stores, shopping malls, supermarkets, exhibitions, job fairs and other places, for exhibition advertisements, tour displays, commercial promotions, conference presentations, etc. |
X display rack size (width x height): 60cm x 160cm, 80cm x 180cm, 120cm x 200cm (need to pay attention to the position of the four corners when designing) | |
business card | Common business card sizes are 90mm×54mm and 90mm×50mm. |
American standard business card size: 90mm×50mm (16:9 platinum ratio in line with eye vision); | |
European standard business card size: 85mm×54mm (16:10 is in line with the eye-vision silver ratio, commonly used in bank cards) |
Three, three Hong Kong companies flyer price comparison
Since different companies have different design habits, their pricing methods will also be different. Customers need to repeatedly compare and find solutions that suit their needs before deciding to cooperate.size | JKDesignHK | BPrintrainbow Printing Company | aimdesign one-stop design platform | |||||
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one-sided | double sided | Single-sided four-color CMYK4C + 0 | Double-sided four-color CMYK4C+4C | aim pattern area selection frame | Tailored | |||
one-sided | double sided | one-sided | double sided | |||||
A3 | From HKD$1280 | From HKD$1580 | (from 300 sheets) | HKD$980 | HKD$1180 | HKD$1380 | HKD$1580 | |
From HKD$480 | From HKD$580 | |||||||
A4 | From HKD$750 | From HKD$980 | (from 300 sheets) | HKD$780 | HKD$980 | HKD$1180 | HKD$1380 | |
From HKD$315 | ||||||||
A5 | From HKD$560 | From HKD$860 | (from 600 sheets) | HKD$580 | HKD$780 | HKD$980 | HKD$1180 | |
From HKD$315 |